Lowe’s and b8ta Double Down on Connected Home

Lowe’s and b8ta Double Down on Connected Home

From our Charlotte location, Theory House has access to a surprisingly large number of retailer’s HQs which helps us keep our finger on the pulse of retail. We recently noticed Lowe’s, just north of Charlotte, has expanded its SmartSpot concept to 70 additional...
Theory House Visits Austin TreeHouse and YETI Stores

Theory House Visits Austin TreeHouse and YETI Stores

Recently, some of the team at Theory House had the opportunity to visit two uniquely differentiated retail experiences in Austin, Texas. It was inspiring to see two truly original brands offer customers exciting products in environments that not only drive purchase...
Lucky’s Market Succeeds with Retail as Experience

Lucky’s Market Succeeds with Retail as Experience

Charlotte may be one of the most competitive grocery markets in the country. Within just a few miles of our HQ, we can shop at Harris Teeter, Publix, Aldi, Lidl, Walmart, BI-LO, The Fresh Market, Food Lion or Whole Foods. And in a month or so, Sprouts will open across...
New Google Android Wear Display from Theory House

New Google Android Wear Display from Theory House

Just in time for the holiday shopping season, a new Android Wear display designed by Theory House has hit Best Buy. We’ve been supporting Google’s smart watch platform at retail for more than a year and this new display does a great job of showcasing the...

WSJ Quotes Theory House on Changes at Whole Foods

Amazon Puts Whole Foods on Fast Track to Conventional Supermarket Specialty grocer will no longer allow ‘brand advocates’ in stores, a potential blow to local sellers By Heather Haddon and Annie Gasparro Sept. 21, 2017 5:33 a.m. ET Whole Foods will change the way...