Improving home improvement
Theory House is a retail marketing agency for the biggest names in home improvement, including retailers Lowe’s and The Home Depot. We’ve created end cap displays, aisle reinvention strategies and spearheaded insights and research for faucet and showering brands Delta Faucet and Peerless, as well as tool brands like Klein Tools, Kobalt and Liquid Wrench. Our retail marketing expertise even extends internationally, having worked with Taiwan’s largest home improvement retailer, TLW, and its sister home décor brand, HOLA, to reimagine their private brand and packaging strategies.

Prime
Cable Packaging

Gladiator
In-Store Display

Senix
Brand Launch

TLW (Taiwan)
Package Design

Liquid Wrench
Rebrand

Gunk
Brand Activation