by Theory House | Feb 9, 2014 | Blog
Theory House, announced today that Christopher Durham has joined the leadership team as Vice President of Retail Brands. Durham joins Theory House with more than 20 years of experience developing and managing brands both at the retail level and as a consultant,...
by Theory House | Jan 30, 2014 | Blog
The internet is buzzing about the 10-year anniversary of Dove’s “Campaign for Real Beauty.” Mostly known for its videos such as “Evolution” and “Sketches”, several of the campaign’s efforts obtained viral status, garnering attention from advertising award shows and...
by Theory House | Jan 28, 2014 | Blog
In an article posted today to Supermarket News, Sprouts Farmers Market announced the locations of new stores opening in the Atlanta market in 2014 — its first venture east of the Mississippi — in what could be the beginning of a much greater expansion...
by Theory House | Jan 28, 2014 | Blog
If you get a chance, head on over to the Today Show web site to view and vote for the best Super Bowl ads. They picked 16 of the all-time favorite Super Bowl ads and are narrowing the selections based on viewer's votes. The Mean Joe Green ad from 1980 is still a...
by Theory House | Jan 16, 2014 | Blog
It was a beautiful autumn day in Charlotte, and three intrepid creative minds converged to mastermind the very first Theory House holiday gift. For those of you who have endeavored to design a logo, write a headline or craft some copy for your own brand know how tough...
