by Theory House | Jul 16, 2013 | Blog
At our Shopper Marketing Agency we are inspired by challenger brands. Recently, I saw an advertisement for Oakley womens apparel that aggressively positions itself in the female fitness apparel arena, already dominated by brands such as Lululemon. In the...
by Theory House | Jul 12, 2013 | Blog
As omni-channel becomes more of a growing focus for retail marketers, one of the biggest challenges retailers face is orienting their store environment based on the way shoppers shop, not the way they are organizationally structured. In other words, taking a holistic...
by Theory House | Jul 9, 2013 | Blog
The July issue of Shopper Marketing, published by The Path to Purchase Institute, features a special section highlighting Who's Who in Shopper Marketing Agencies. I was gratified to see that Theory House's managing partner, Jared Meisel and myself were both...
by Theory House | Jul 9, 2013 | Blog
I don't know about you, but for my family and I, summer seems to be flying by. It seems like just yesterday Lauren finished her first year of college, Emma graduated first grade and Charlie survived her first year of pre-school. Now, whether we like it or not,...
by Theory House | Jul 9, 2013 | Blog
Jay Yarow from Business Insider recently shared his initial thoughts after being in a meeting with Amazon at their Seattle headquarters. While the observations are interesting, as a shopper marketer at Theory House, the below caught my eye. Amazon is focused on...
