by Theory House | Feb 28, 2013 | Blog
When forces act in opposition to each other they create tension. This tension can become the platform for opportunity. Consider the high-wire act – a thin metal cord pulled tight between two fulcrum – it’s tension that creates the stage for a work of...
by Theory House | Feb 22, 2013 | Blog
At our shopper marketing agency Theory House, we already consider our Associate Creative Director, Maggie Bean, a Rockstar… but what if your Creative Director REALLY was a Rockstar? That seems to be the reality for more & more brands these days...
by Theory House | Feb 22, 2013 | Blog
In the last 5 years, even my cell phone has grown up. From a flip phone, to something called a Razor, to an Envy, to a Droid, then finally to an iPhone, technology has always been there to constantly out-do itself each and every time. Likewise, it has been there to...
by Theory House | Feb 20, 2013 | Blog
Of all the elements of shopper marketing, product packaging is one of the most important. After all, what moment is more critical in the decision journey than that moment at the shelf, where the shopper is making a purchase decision? Great packaging needs to bring...
by Theory House | Feb 20, 2013 | Blog
The iPad has been wildly successful for Apple. Since launching in April 2010, it essentially created the tablet market. And while there was some initial question of the viability of a 'third screen" product, Apple's sale of well over 100 million iPads...
