by Theory House | Oct 26, 2018 | Blog
Jim Cusson, President of retail marketing agency Theory House, will moderate at panel on the future of shopper marketing at this year’s inaugural Groceryshop event. Joining Jim will be Steve McGowan, RVP, Shopper & Consumer Activation at Mondelez...
by Theory House | Oct 11, 2018 | Blog
As summer has come and gone, the Theory House interns, Brittany Dargis – Georgetown University and Karleigh Kennedy – Liberty University graduate, have reflected back on their experience working on an internal project modeled after typical agency business. Brittany...
by Theory House | Sep 25, 2018 | Blog
Theory House is headed to NYC, a hotbed of retail innovation, on October 17th and 18th to host THX | NYC – A Theory House Experience. This is an invitation-only event to explore some of the most innovative retail spaces in the city. THX | NYC will bring together the...
by Theory House | Aug 21, 2018 | Blog
A challenge many retail marketers face is connecting digital to in-store. As the ready-to-drink coffee category becomes increasingly competitive with new branded and private label entrants, Starbucks challenged Theory House with translating affinity for the brand from...
by Theory House | Aug 14, 2018 | Blog
The Theory House summer interns recently completed a thorough vetting of beauty retailers. After exploring multiple types of stores, including Nordstrom, Dillard’s, Sephora, Ulta, Lush, Urban Outfitters, L’Occitane en Provence, Victoria’s Secret, and Target, here are...
