Voice Shopping Showdown – Amazon vs. Google

Voice Shopping Showdown – Amazon vs. Google

Post from Jim Cusson, President of Theory House On the technology adoption life cycle, I tend to fall far left on the curve as an Innovator – particularly when it comes to the Internet of Things (IoT). I invested in Nest thermostats when they first hit the market in...
Whole Foods Opens New Amazon “Prime” Location

Whole Foods Opens New Amazon “Prime” Location

As we approach the one-year anniversary of Amazon closing the deal to acquire Whole Foods, Theory House had the opportunity to explore the newest Whole Foods store in our own backyard. Two noteworthy aspects caught our eye: the increasingly clear presence of Amazon...
Amazon Prime Day 2018

Amazon Prime Day 2018

Amazon Prime Day, which started in 2015 to celebrate the company’s 20th anniversary, has grown into one of the Internet’s biggest shopping events of the year. Amazon has officially announced that Prime Day 2018 will begin at 3p.m. ET on Monday, July 16 and...
Local Retailers Celebrate Their Roots

Local Retailers Celebrate Their Roots

Theory House’s latest market exploration took us to Columbus, Ohio, a retail hotbed for concept testing due to its diverse demographics. This is part two of our story (click here for part one – Putting the ‘Warehouse’ Back in DSW), focusing on some local retail...
Putting the ‘Warehouse’ Back in DSW

Putting the ‘Warehouse’ Back in DSW

At Theory House, we’re always leaving our backyard and traveling to explore other markets on the hunt for the newest retail concepts. Our latest adventure took us to Columbus, OH which has plenty to offer retail enthusiasts like ourselves. As Columbus has long been...