The just released “SheSpeaks/Lippe Taylor Women’s Buying Behavior Index,” talked to 2,152 women over the past two months to get a pulse on buying habits and forecast purchasing trends of American women and the results may surprise you. For the team at Theory House shopper marketing agency, it highlights 5 reasons to reach her before she gets to shelf:
1) When asked which method they use most to research products, 71% chose laptops, 18% selected mobile/tablet, while only 6% preferred browsing in a store
2) 70% use mobile devices while in-store to look up and compare prices
3) 66% search for coupons online befoire they shop
4) 34% make purchases on their mobile phones
5) 70% use their mobile devices to do different kinds of shopping behavior. And of these, 75% use phones and other devices to find store locations and hours
According to Aliza Freud, CEO of SheSpeaks,: “Online research is having a huge impact on the purchase funnel with close to 90% of women going online, either on computer or mobile device, to research products before buying. Capturing her attention online presents a huge opportunity for brands looking to influence her purchase decisions.”
Read more: http://tinyurl.com/cs94wu4
