by Theory House | Jan 5, 2017 | Blog
For the second year in a row, Food Lion was the “Exclusive Grocery Store” of the DC Metropolitan Cooking & Entertaining Show as well as the “Proud Ingredient Sponsor” of the Food Lion Cooking Stage at the event. The Metro Cooking & Entertaining Show is a...
by Theory House | May 20, 2015 | Blog
The video above is a replay of a webinar presented by Theory House VP of Retail Brands, Christopher Durham, highlighting the 6 Trends Shaking Up Private Brand. Give Theory House a call at 704.665.0714 if we can support you with strategy and branding needs. Webinar...
by Theory House | May 13, 2015 | Blog
The old adage goes that there are no new ideas under the sun. Dick Stevens, collaborating with Theory House partner and strategist Jared Meisel, came to market with a truly innovative new product—jerky combined with trail mix. Bridging two different categories and...
by Theory House | May 6, 2015 | Blog
Will shopping be different 5 years from now? How will retail evolve? This interesting article from Fast Company starts to explore the future of shopping, looking at how we will shop in 2020. A few interesting concepts to note: Brick and mortar has the opportunity to...
by Theory House | Apr 16, 2015 | Blog
Nothing works quite as well as trial to convert a skeptical shopper. Theory House coordinates cooking competition events all over the East Coast called Frugal Cook-Offs, introducing local bloggers to Food Lion’s economical private brand. From Charleston to Baltimore,...
by Theory House | Feb 10, 2015 | Blog
Grocer Southern Season, which has stores in Chapel Hill, Charleston and Richmond, has entered into an exclusive partnership with Chef Vivian Howard of the PBS television series “A Chef’s Life” to develop products to sell in-store and online. As part of her...
