by Theory House | Jan 26, 2015 | Blog
Minneapolis-based Target is unveiling its newest private brand clothing line. Designed specifically for the Plus-size woman who loves fashion and appreciates a good value, AVA & VIV is sure to turn heads. Arriving in mid-February, the line is designed by Target’s...
by Theory House | Jan 15, 2015 | Blog
Just in time for people trying to keep their health-related New Year’s resolutions, Dallas-based convenience store 7-Eleven, Inc. has introduced two, better-for-you snack bars under a new sub brand of their 7-Select brand, 7-Select GO!Smart. Weighing in at less than...
by Theory House | Jan 6, 2015 | Blog
The team at Theory House spends most of our working hours advising clients on retail branding strategies and delivering engaging creative solutions to meet shopper needs. In the retail marketing agency world that often means we suffer from a case of the...
by Theory House | Jul 23, 2014 | Blog
U.S. grocers should take note of a new initiative from “across the pond.” France’s third largest retail chain, Intermarché, recently launched a new campaign combating food waste. As part of the European Union’s efforts this year to address the subject, the supermarket...
by Theory House | Jul 18, 2014 | Blog
A few members of the Theory House team just returned from Chicago where our VP of Retail Brands, Christopher Durham (left below), hosted a panel on private brands at the Shopper Insights in Action Conference with (L-R) Liz Berman, Director of Portfolio Strategy at...
by Theory House | Jun 19, 2014 | Blog
Gas stations and grocery stores have a lot in common in terms of how consumers shop them. The most critical selection criteria is locational convenience. Think about the grocery store you shop. Do you travel across town for it? Or is it right around the corner? Where...
