by Theory House | Jun 13, 2014 | Blog
Food Lion, a grocer that Theory House is proud to call a client, this month pledged to donate 500 million meals to families in need by the end of 2020 through its new community relations platform, Food Lion Feeds, which will focus on hunger relief. To mark the launch...
by Theory House | May 20, 2014 | Blog
One of the advantages our Charlotte, NC location offers Theory House clients is the proximity to headquarter operations for some of the nation’s large retailers. Our agency has gained considerable traction in supporting manufacturers and brands who are seeking a...
by Theory House | May 9, 2014 | Blog
Recently Theory House brushed up on the concept of brand archetypes. While the psychology of archetypes has been applied to brands and consumers for some time now, it never hurts to take a step back and reinvestigate the importance of this notion as it applies to...
by Theory House | May 9, 2014 | Blog
There is nothing quite like watching 4000lb trucks flying off a dirt jump, hearing their 900hp engines screaming as they slide sideways around turns and watching the small explosions as their carbureted engines clear out unspent fuel. It is an immersive experience,...
by Theory House | Apr 24, 2014 | Blog
Basic. Mid-tier. NBE. Premium. These are common descriptors for the traditional merchandising roles Private Brands play (I’d argue that we should focus on meeting shopper’s needs versus merchandising strategies – but that’s fodder for an...
by Theory House | Apr 17, 2014 | Blog
To begin this introduction I’m going to blatantly steal from a favorite show, Inside the Actor’s Studio, and its host, James Lipton. He always begins an interview by asking the guest, “Where were you born?” I was born and raised in...
