by Theory House | Apr 11, 2014 | Blog
As reported this week in the trade press, Family Dollar – a retailer the Theory House team has supported – plans to close 370 underperforming stores, cut jobs and lower prices on 1,000 basic items following a disappointing second quarter. The company also...
by Theory House | Apr 4, 2014 | Blog
I am excited to announce that I will present for the very first time my new book “Fifty2, The My Private Brand Project” at the 18th annual FUSE conference in Chicago, April 7-9 at the Radisson Blu Aqua hotel. Join me, Tuesday, April 8 at 4:45 for...
by Theory House | Mar 10, 2014 | Blog
Recently I took a trip with my husband, Cody, to Las Vegas, Nevada. I’d never have chosen to visit Vegas on my own, but Cody was required to go for a convention for work, and when his company offered to bring me along, how could I refuse? If nothing else, it...
by Theory House | Mar 10, 2014 | Blog
Even though Food Lion just released its new Seafood Sustainability Campaign, it has been practicing sustainable seafood sourcing for much longer. Not to mention, Food Lion’s policy covers the widest range of products among all major U.S. grocery companies....
by Theory House | Feb 9, 2014 | Blog
Theory House, announced today that Christopher Durham has joined the leadership team as Vice President of Retail Brands. Durham joins Theory House with more than 20 years of experience developing and managing brands both at the retail level and as a consultant,...
by Theory House | Jan 30, 2014 | Blog
The internet is buzzing about the 10-year anniversary of Dove’s “Campaign for Real Beauty.” Mostly known for its videos such as “Evolution” and “Sketches”, several of the campaign’s efforts obtained viral status, garnering attention from advertising award shows and...
