by Theory House | Dec 5, 2013 | Blog
It seemed just last year that a sea of retailers were bemoaning the reality of showrooming for fear of losing brick-and-mortar sales to online destinations. What a difference a year makes. "I think it's like anything that hits you with a ton of bricks, it...
by Theory House | Dec 5, 2013 | Blog
I recently came across this project by Frances MacLoed, a freelance designer and recent graduate living in Chicago, IL, called 30 Days of Thankfulness. The posts include a combination of illustration, hand-lettering, and photography Frances created for each day of...
by Theory House | Nov 26, 2013 | Blog
This is the first of four posts presenting ideas that were first shared by Jim Cusson and Jared Meisel at the Path to Purchase Institute’s 2013 Shopper Marketing Expo. Everyone loves an underdog. From biblical stories like David & Goliath, to 80’s heroes like...
by Theory House | Nov 26, 2013 | Blog
During a week where we are all inspired to focus on the things we're thankful for, I am reminded of the great event Theory House hosted in Roanoke, VA earlier this month for our client, Food Lion. Titled, the Frugal Cook-Off, the event challenges local bloggers to...
by Theory House | Nov 20, 2013 | Blog
Wondering about the effectiveness of branded live events? Well according to a Momentum Worldwide survey of more than 6,500 people comparing 23 types of brand experiences, 65% of people who’ve attended a branded live experience recommend the brand and 59% go on to buy...
by Theory House | Nov 19, 2013 | Blog
Store brands have exceeded $110 billion in sales and are climbing at a rate that is two to three times the growth rate of national brands. So it is no wonder that this year's PLMA Show in Chicago is experiencing record crowds. The Theory House team visited the...
