Grocer Southern Season Partners with TV Chef

Grocer Southern Season Partners with TV Chef

Grocer Southern Season, which has stores in Chapel Hill, Charleston and Richmond, has entered into an exclusive partnership with Chef Vivian Howard of the PBS television series “A Chef’s Life” to develop products to sell in-store and online. As part of her...

Target Private Brand Designed for Plus Size

Minneapolis-based Target is unveiling its newest private brand clothing line. Designed specifically for the Plus-size woman who loves fashion and appreciates a good value, AVA & VIV is sure to turn heads. Arriving in mid-February, the line is designed by Target’s...

7-Eleven Innovates With 7-Select GO!Smart

Just in time for people trying to keep their health-related New Year’s resolutions, Dallas-based convenience store 7-Eleven, Inc. has introduced two, better-for-you snack bars under a new sub brand of their 7-Select brand, 7-Select GO!Smart. Weighing in at less than...

The Agency Built for Retail

The team at Theory House spends most of our working hours advising clients on retail branding strategies and delivering engaging creative solutions to meet shopper needs. In the retail marketing agency world that often means we suffer from a case of the...
Waste Not. Want More.

Waste Not. Want More.

U.S. grocers should take note of a new initiative from “across the pond.” France’s third largest retail chain, Intermarché, recently launched a new campaign combating food waste. As part of the European Union’s efforts this year to address the subject, the supermarket...