A Classic Pull at the Heartstrings – From P&G

A Classic Pull at the Heartstrings – From P&G

As I grow older, I feel myself becoming more and more impatient with the constant noise, over stimulation, gadgets and busy nature of our world today. Similarly, I am placing more and more value on the simple things in life (because there aren't very many...
Are You a Cruncher or a Smoosher?

Are You a Cruncher or a Smoosher?

Are you a cruncher? Or a smoosher? Food companies want to know. More than ever food manufacturers are paying closer attention to consumer's texture preferences as they consider attributes that drive success in new product launches. According to an article in...
Good News for Retailers as Consumer Confidence Climbs

Good News for Retailers as Consumer Confidence Climbs

While the news is good, not great, the trend is encouraging. Today's Wall Street Journal highlights how halfway through 2013, we have the highest consumer confidence levels in years. And while retail sales in July only climbed a seasonally adjusted 0.2%, it...
Pudding Cups… Outdated or Nostalgic?

Pudding Cups… Outdated or Nostalgic?

When I was growing up, individually packed snacks, whether they were chips, cookies or pudding, were all the rage to have in your lunch box. Now that I’m unfortunately older, these things don’t necessarily frequent my diet. Likewise, I’m a bit...
It’s No Wonder Creativity Flows From Target

It’s No Wonder Creativity Flows From Target

Theory House's new business efforts traveled to Minneapolis last week where we met with Target and Best Buy to catch up about their portfolio of private brands. We were traveling with Chris Durham of My Private Brand, a thought leader in the private brand space,...