by Theory House | Jul 9, 2013 | Blog
Jay Yarow from Business Insider recently shared his initial thoughts after being in a meeting with Amazon at their Seattle headquarters. While the observations are interesting, as a shopper marketer at Theory House, the below caught my eye. Amazon is focused on...
by Theory House | Jul 3, 2013 | Blog
Designers tend to be "shoot for the moon", detail oriented, perfectionists. If you ask my colleagues here at Theory House, they'd probably say that I take that stereotype to the next level. I know I can be super driven, and maybe even a little hard...
by Theory House | Jul 2, 2013 | Blog
It's not everyday my hometown of Dayton, OH has a restaurant featured in Forbes. However, this is the second time OinkADoodleMoo has been highlighted for its creative and unordinary name, ...
by Theory House | Jul 1, 2013 | Blog
While sleeping on the job used to be frowned upon, the latest studies show that a 20- to 30-minute nap in the afternoon can actually boost productivity. Even big Fortune 500 companies like Proctor & Gamble and Google are investing in ways to give their employees...
by Theory House | Jul 1, 2013 | Blog
Shopper marketing can feel like the wild west at times, with so many different shoppers shopping so many different retailers spanning so many different channels, categories and products. A shopper needs different information and does different research when they are...
by Theory House | Jun 20, 2013 | Blog
On a recent visit to San Francisco for a shopper marketing conference, I made a few trips to the Walgreens store in Union Square. The national chain has recently invested several million-dollars in a makeover of the store on the corner of Powell and O’Farrell...
