by Theory House | May 31, 2013 | Blog
Do you talk about your audience in a different way than you did a year ago? Have you shifted your marketing mix to better connect with shopper? Shoppers are evolutionary creatures, continually adapting and evolving their approach to retail. Yet it is amazing how many...
by Theory House | May 24, 2013 | Blog
The team at Theory House is getting ready to activate a great initiative for our grocery client, Food Lion. As part of the retailer's focus on an improved produce offering, we have developed a "Fresh from the Field" sampling tour. The food truck pictured...
by Theory House | May 16, 2013 | Blog
File this one under "seeing is believing". MarketWatch reports that Hammacher Schlemmer, the 165-year-old catalog dedicated to “offering the Best, the Only and the Unexpected,” now offers an “iPad Commode Caddy”? The $99.95...
by Theory House | May 16, 2013 | Blog
Google has announced Google Wallet integration within Gmail, allowing for a new way to send money to friends, family, and co-workers. As the video above highlights, a Gmail address isn't required for the recipient, and it's free if your bank account is...
by Theory House | May 6, 2013 | Blog
xAd/Telmetrics Mobile Path-to-Purchase Report socialized by shopper marketing agency Theory House
by Theory House | Apr 30, 2013 | Blog
I read this on the internet, so it must be true. Budweiser is experimenting with what it calls a Buddy Cup, which is a pint glass with a built-in chip that connects to Facebook. The cup automatically connects people on Facebook when they clink glasses with another...
