by Theory House | Apr 30, 2013 | Blog
I read this on the internet, so it must be true. Budweiser is experimenting with what it calls a Buddy Cup, which is a pint glass with a built-in chip that connects to Facebook. The cup automatically connects people on Facebook when they clink glasses with another...
by Theory House | Apr 19, 2013 | Blog
Retail is anywhere and everywhere, available to anyone at anytime. This shift away from set store hours to open online access has brought about challenge and opportunity, winners and losers. As traditional retailers battle with lean upstarts for share of wallet,...
by Theory House | Apr 10, 2013 | Blog
Do you know what the number one best selling vehicle in America was last year? Has been for the last 27 years? The Ford F150. And yet, when you look at the automotive appearance category, it is focused on shiny cars and almost ignores this substantial market. Not...
by Theory House | Apr 4, 2013 | Blog
The just released “SheSpeaks/Lippe Taylor Women’s Buying Behavior Index,” talked to 2,152 women over the past two months to get a pulse on buying habits and forecast purchasing trends of American women and the results may surprise you. For the team at Theory...
by Theory House | Apr 3, 2013 | Blog
Mobile – you've come a long way baby. Just read the eye-opening article in The Sun newspaper that takes a look back at the evolution of the smart phone and you'll see what we mean. Today's shoppers are using their phones all along the consumer...
by Theory House | Mar 28, 2013 | Blog
Adweek has a story this week that questions the appeal of a growing number of online merchants offering same-day delivery. They sight a study that suggests that while it's an enticing idea—it might also be a waste of time. A survey of 1,500 shoppers...
