by Theory House | Mar 4, 2013 | Blog
You founded a company. Even took it public. But you are now leaving. You have the opportunity to leave them with some parting advice. So what do you say? It should come as no surprise that Andrew Mason, Groupon's CEO was given his walking papers. What is...
by Theory House | Mar 1, 2013 | Blog
Despite February being the shortest month of the year, it has proven to be a challengingly productive one here at Theory House. It's times like these, I get swallowed by my to-do list and wonder why it continues to grow despite multi-tasking all day. I am a...
by Theory House | Feb 28, 2013 | Blog
When forces act in opposition to each other they create tension. This tension can become the platform for opportunity. Consider the high-wire act – a thin metal cord pulled tight between two fulcrum – it’s tension that creates the stage for a work of...
by Theory House | Feb 22, 2013 | Blog
At our shopper marketing agency Theory House, we already consider our Associate Creative Director, Maggie Bean, a Rockstar… but what if your Creative Director REALLY was a Rockstar? That seems to be the reality for more & more brands these days...
by Theory House | Feb 22, 2013 | Blog
In the last 5 years, even my cell phone has grown up. From a flip phone, to something called a Razor, to an Envy, to a Droid, then finally to an iPhone, technology has always been there to constantly out-do itself each and every time. Likewise, it has been there to...
by Theory House | Feb 20, 2013 | Blog
Of all the elements of shopper marketing, product packaging is one of the most important. After all, what moment is more critical in the decision journey than that moment at the shelf, where the shopper is making a purchase decision? Great packaging needs to bring...
