Meet the Housemates: Sarah Fisher

Meet the Housemates: Sarah Fisher

It's interesting how a simple task of writing a few short paragraphs about myself has caused me to reflect on what I've accomplished throughout the first quarter of my life and the people who have gotten me here. I am blessed to be supported and encouraged by...
Famous Last Words

Famous Last Words

You founded a company. Even took it public. But you are now leaving. You have the opportunity to leave them with some parting advice.  So what do you say? It should come as no surprise that Andrew Mason, Groupon's CEO was given his walking papers. What is...
Successful People Have More Fun

Successful People Have More Fun

Despite February being the shortest month of the year, it has proven to be a challengingly productive one here at Theory House. It's times like these, I get swallowed by my to-do list and wonder why it continues to grow despite multi-tasking all day. I am a...
Theory House and the High Wire Act

Theory House and the High Wire Act

When forces act in opposition to each other they create tension. This tension can become the platform for opportunity. Consider the high-wire act – a thin metal cord pulled tight between two fulcrum – it’s tension that creates the stage for a work of...
Creative Rockstar

Creative Rockstar

    At our shopper marketing agency Theory House, we already consider our Associate Creative Director, Maggie Bean, a Rockstar… but what if your Creative Director REALLY was a Rockstar? That seems to be the reality for more & more brands these days...

Child of the 90’s

In the last 5 years, even my cell phone has grown up. From a flip phone, to something called a Razor, to an Envy, to a Droid, then finally to an iPhone, technology has always been there to constantly out-do itself each and every time. Likewise, it has been there to...