by Theory House | Feb 11, 2019 | Blog
A welcome addition to THX, Theory House’s retail experience event, came with Google’s announcement of a new pop-up shop experience in SoHo. Opening day happened to coincide with the day of our tours. We were excited to visit for this and several other reasons,...
by Theory House | Dec 12, 2018 | Blog
This is the first in a series of blog posts highlighting a few of Theory House’s store visits from THX | A Theory House Experience in NYC. Each retailer we visited was unique and innovative in their own ways, but we start by sharing what was unanimously the...
by Theory House | Dec 1, 2018 | Blog
Post from Jim Cusson, President at Theory HouseLast week I was in Las Vegas to moderate a panel at Groceryshop, a conference focused on disruptive new trends in grocery and CPG. On my way back to the airport I spotted the bright neon signs in a strip mall for MedMen,...
by Theory House | Nov 5, 2018 | Blog
At Theory House, we’re ever-curious about innovation at retail. We believe to design the future of retail, we must live it, breathe it and experience it. With this in mind, we just wrapped up THX | A Theory House Experience in NYC on October 17-18. We invited our...
by Theory House | Oct 26, 2018 | Blog
Jim Cusson, President of retail marketing agency Theory House, will moderate at panel on the future of shopper marketing at this year’s inaugural Groceryshop event. Joining Jim will be Steve McGowan, RVP, Shopper & Consumer Activation at Mondelez...
by Theory House | Oct 11, 2018 | Blog
As summer has come and gone, the Theory House interns, Brittany Dargis – Georgetown University and Karleigh Kennedy – Liberty University graduate, have reflected back on their experience working on an internal project modeled after typical agency business. Brittany...
